Purpose

ShowMeYourWatch exists to cut through the noise.
There are thousands of watches out there—but only a fraction are truly worth your attention, let alone your money.

The objective here is fourfold:
 - Centralise useful, practical information on watches genuinely worth considering
 - Help you understand what to look for—and what to avoid before making a purchase
 - Create a platform for enthusiasts to share opinions, experiences, and collections
 - Extend the conversation via YouTube, where I review real watch collections submitted by enthusiasts like you

In short: fewer regrets, better watches, smarter decisions.

Scope

This is a focused, opinionated platform.
 - Mechanical watches (automatic & manual wind) mostly, virtually no quartz shortcuts here
 - Price range: ~€300 to €15,000
 - Selection philosophy: watches that offer strong value and that I would personally consider buying

If a watch is featured here, it has passed a simple test:
                Would I spend my own money on it?

Who This Website Is For

This site is for:
  - Watch enthusiasts who enjoy exploring, learning, and sharing
  - Those looking to discover original, well-designed watches to add to their bucket list
  - Anyone who has ever said: “This will be my last watch”… and meant it at the time
Yes—this is also for those of you with a watch addiction ... you are among friends here ... consider this a self-help group to feed the interest.

What You’ll Find Here

  - top 95+ watch brands with detailed info in a structured manner
  - Curated selection of ~200 models
, filtered for quality, design, and value for money
  - Clear, practical insights—not marketing fluff
  - Honest opinions, independent from any brand influence
This is not a catalog. It’s a curated shortlist.

Website "as-is" vs what's coming

SMYW was launched on May 2 '26 with initial content, but still very much is under development

Ready "as is"

  • Brand list
    1. 95+ brands
    2. individual brand template showing: history, sales estimates, design philosophy, price range, most famous models, ratings, watch types used
  • Model list
    1. 200+ models
    2. individual model template showing: price range, functions, movement specs, measures, photo
  • Knowledge Centre
    1. Watch Types: Dress, diver, pilot, race, field, tool, fashion, homage, Replicas, NOS, Vintage
    2. Movements
    3. concise info on other topics
  • Contact

Coming Next:

  • General improvements to layout, functionality
  • Knowledge Centre - expand content on
    1. Materials and Finishing
    2. Bracelets-Clasps-Straps,
    3. Terminology,
    4. Watch & Brand credibility,
    5. Price-Value-Buying,
    6. Storage & Care,
    7. Selling,
    8. Risk & Risk management
  • Movement List
    • 50+ Movements used by main brands
    • individual movement template showing: specs (country of origin, frequency, Power reserve, accuracy, service interval, functions), photo, quality, OEM price, value for money rating, Brands using model
  • Section on Icon watches
    1. Top 10, Top 20 list
  • Models
    1. Add list of great women watches
    2. Add list of interesting Homage watches
  • Search functionality
  • Additional functionality & content based on user feedback - please send any suggestions to contact@ShowMeYourWatch.com
  • Our favourites for different budgets: sub-200, 200-500, 500-1000, 1k-2k, 2k-5k, 5k-10k, 10k-15k
  • Purchase guide to help you select your next watch(es)
  • Ability for users to add ratings, add models to a wishlist
  • Watch collection video-reviews - link to YouTube
    • How you can send a 3 to 5m video of your collection, which I then add comments to and publish

About me

I’m a 58 year young watch enthusiast living last 12 years in Geneva—arguably the epicentre of watchmaking—
What started as curiosity turned into a full-blown passion:
 - Design
  - Mechanical engineering
 - Complications
 - Brand history
 - And, inevitably… collecting
Over time, I’ve built a decent collection, made good decisions, and—more importantly—a number of questionable ones.
That’s part of the journey.
This site is my way of sharing:
  - What I’ve learned
 - What I got wrong
  - What I’d do differently
So that you can make better-informed decisions when spending your hard-earned money.

My passion for watches started at the age of 8:

A Note on Independence

I do not receive payment for reviews
I do not promote watches I wouldn’t buy myself
Opinions are 100% independent
If something is featured here, it’s because I genuinely rate it.

Reality Check: The Watch Addiction Problem

Let’s be honest for a moment.
Buying watches can become:
    A habit  < - >  A passion. < - >  A mild obsession  < - >  …and in some cases, a financial strategy that makes absolutely no sense
If you’ve ever:
 - Bought a watch you didn’t “need”
  - Justified it as an “investment”
  - purchased a watch which you didn't tell your partner about and kept it a secret ... until the right time
 - hidden the real price from your partner
... then you’re in the right place.
There is a reason terms like: "WAF (Wife Acceptance Factor)" and "Watch Acquisition Syndrome& exist.
Managing WAF is a skill. Mastering it? That’s next-level horology.

Final Thought

This site won’t stop you from buying watches, but it might help you:
 - Buy better ones
  - Avoid costly mistakes
  - And enjoy the journey a bit more
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